With the proliferation of e-commerce stores, the online shopping experience is targeted to become more user-friendly to overcome the limitation of a shopper’s tactile experience in the store. With the plethora of e-commerce solutions, businesses stepping into the digital realm have to choose a platform that provides a streamlined and flawless user experience in their e-shop. Magento is one such e-commerce solution that has managed to surface with a reputation of being a reliable solution.
Numbers Show It All
According to a survey conducted by Ahead Works based on Alexa top 1 million stores, Magento is the most popular e-commerce platform with a 31.4% market share, followed by Zen Cart with 13% and Virtuemart with 12.1%. Magento continues to remain in power as the most fashionable platform because of the flexibility and customization that come with its open-source nature. It’s fair to say that the advantages the platform brings, results in high traffic to Magento-based online stores.
Want More Proof?
Both Obama and Romney used Magento e-commerce platform for their campaigns during the Presidential Election season of 2012. Back in 2008, social media made an entry into politics and in 2012, it was time for e-commerce political fundraising. Both Obama and Romney campaigns made use of the Magento e-commerce platform, although they each used it differently to capitalize on their supporters.
Obama initiated the ‘Runway to Win’ campaign where he joined hands with the fashion industry to launch limited edition clothing accessories from top American designers. Even Michelle Obama managed to support the online campaign so much that it became a part of the Democratic National Convention. On the other hand, Romney together with Groove Commerce integrated social networking with the e-store. A campaign was initiated on Facebook to drive traffic to the online store which was quite successful as more than 13,000 people rushed to claim the coupon in three days. It is expected that in fours years down the road, e-commerce political fundraising campaigns will be very critical to achieve election milestones.
Why You Should Adopt Magento?
In simple words, Magento is a flexible and scalable e-commerce solution to help your business flourish and reach the heights of success.
- Opening up multiple e-stores? You can handle them all from a single administrative panel with a few clicks.
- Get your stores to have any look and feel you desire with customizable themes.
- Make maximum use of advanced features such as multiple images of a product, zoom-in capability, and product reviews to enhance shopper experience.
- Use Google Analytics to track the success of your online store.
- Introduce marketing initiatives such as up-sell and cross-sell to boost product sales.
- Order easily using edit, create, view, and fulfill orders from the admin interface.
Our Magento experts can help you make the best use of the Magento e-commerce software for your business. Contact us today to discuss your project!